Action Figures For The Questioning #009: Day-Of

I’ve been in the action figure world for about 20 years.  So, it’s safe to say I’ve got a fair bit of knowledge on the terms that tend to be thrown around by collectors with little or no explanation as to what they mean.  I generally try to explain a concept on its first appearance on this site, but much as Stan Lee once said to assume every comic book was somebody’s first, I too must assume that every review on this site might be the first to be read by a new visitor.  As such, I’ve decided to put together a guide to some of the more frequently used terms and names that might show up.



What is it?:

When an item is released online, at a specific time, and there are no pre-sales, it is typically referred to as a “Day-of” sale.  Depending on the nature of the site, Day-of sales can range anywhere from relatively painless to living hell.


Matty Collector runs on Day-of sales.  They tend to be an example of the “living hell.”

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