I’ve been in the action figure world for about 20 years. So, it’s safe to say I’ve got a fair bit of knowledge on the terms that tend to be thrown around by collectors with little or no explanation as to what they mean. I generally try to explain a concept on its first appearance on this site, but much as Stan Lee once said to assume every comic book was somebody’s first, I too must assume that every review on this site might be the first to be read by a new visitor. As such, I’ve decided to put together a guide to some of the more frequently used terms and names that might show up.
What is it?:
When an item is released online, at a specific time, and there are no pre-sales, it is typically referred to as a “Day-of” sale. Depending on the nature of the site, Day-of sales can range anywhere from relatively painless to living hell.
Matty Collector runs on Day-of sales. They tend to be an example of the “living hell.”