I’ve been in the action figure world for about 20 years.  So, it’s safe to say I’ve got a fair bit of knowledge on the terms that tend to be thrown around by collectors with little or no explanation as to what they mean.  I generally try to explain a concept on its first appearance on this site, but much as Stan Lee once said to assume every comic book was somebody’s first, I too must assume that every review on this site might be the first to be read by a new visitor.  As such, I’ve decided to put together a guide to some of the more frequently used terms and names that might show up.

HEAVY HITTER

What is it?:

A character that is more heavily packed in case assortments of figures and receives more variations and figures in general, based on their well-known status.  They are generally used to anchor a series of boxed set of lesser known characters, and are usually aimed at “moms and kids.”

Example:

Batman, Spider-Man, and Iron Man are all heavy hitters.